PicaJet
Search Build shortlist

PhotoShelter Brands, Plytix, Cloudinary, Lytho

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

PhotoShelter Brands

No

Plytix

Yes

Cloudinary

Yes

Lytho

No

Everything else

PhotoShelter Brands
Plytix
Cloudinary
Lytho
Verdict
A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
Price published
No
Yes
Yes
No
Billed on
Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Team size, product mix and configuration
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
Not checked
Not checked
60%
10%
Most common complaint
Not checked
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The tiers are named but cannot be compared on cost

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.