PicaJet
Search Build shortlist

PhotoShelter Brands, Cloudinary, Lytho, HyperCMS

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoShelter Brands

No

Cloudinary

No

Lytho

No

HyperCMS

Yes

Everything else

PhotoShelter Brands
Cloudinary
Lytho
HyperCMS
Verdict
A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
Price published
No
Yes
No
No
Billed on
Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Team size, product mix and configuration
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Deployment
Cloud
Cloud
Cloud
Cloud, On-premise
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
Not checked
60%
10%
Not checked
Most common complaint
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The tiers are named but cannot be compared on cost
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.