PhotoShelter Brands, Cloudflare Images, Cloudinary, IMatch

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoShelter Brands

Cloudflare Images

Cloudinary

IMatch

Yes

Everything else

PhotoShelter Brands

Cloudflare Images

Cloudinary

IMatch

Verdict

A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.

A cloud service for storing, resizing, optimizing and delivering images via API and CDN, aimed at developers building web and mobile apps that handle images at scale.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

A Windows-only photo cataloging tool for large image libraries (50,000+ files), built by a single developer, sold as a one-time perpetual licence instead of a subscription.

Price published

Yes

Billed on

Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.

Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Perpetual licence, no subscription

Deployment

Cloud

On-premise

Free plan

Yes

Free trial

Yes

Transparency index

Not checked

60%

Most common complaint

Not checked

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

Windows only, so it is out of the question for a team on Macs

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

IMatch Windows only, so it is out of the question for a team on Macs — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.