PicaJet

PhotoShelter Brands, Air, Amplience, Dash

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

PhotoShelter Brands

No

Air

No

Amplience

No

Dash

Yes

Everything else

Air
Verdict
A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A headless content-and-commerce platform with a bundled DAM module, for retail/ecommerce teams that want a marketer-friendly UI and can tolerate slower publish times.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
Price published
No
No
No
Yes
Billed on
Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.
Credits; users are not billed
Content volume, storage and depth of automation
Flat price per account; users are unlimited, tier set by storage and downloads
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
Not checked
60%
10%
60%
Most common complaint
Not checked
The free tier is described in detail while the paid tiers are named only
Neither tiers nor ranges
The tier is capped by download count as well as volume, which is a less familiar unit to budget against

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
Amplience Neither tiers nor ranges — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.