Verdict
A DAM platform for brand and marketing teams, built for real-time camera-to-cloud photo and video distribution during live events.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
A self-hosted, permission-based photo/video catalog with album hierarchies, tagging and a large plugin ecosystem, for archives and small orgs willing to maintain their own server as the library grows.
Price published
No
No
Yes
Yes
Billed on
Plan tiers differ by number of Library (admin) seats and storage (TB); unlimited invited/contributor users on every tier. No dollar figures published — all tiers show a "Get Pricing" CTA leading to a sales/demo form.
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
One-off perpetual licence; a cloud subscription is sold separately
Flat price per account by storage; users are unlimited
Deployment
Cloud
Cloud, On-premise
On-premise
On-premise, Cloud
Free plan
No
No
No
Yes
Free trial
No
No
Yes
Yes
Transparency index
Not checked
Not checked
90%
100%
Most common complaint
Not checked
Not checked
The published prices are promotional and dated; list price is roughly double
A ten per cent price rise is announced for 1 September 2026