PhotoPrism, Bunny.net, Optimizely, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

PhotoPrism

Yes

Bunny.net

Optimizely

Cloudinary

Everything else

PhotoPrism

Bunny.net

Optimizely

Cloudinary

Verdict

A self-hosted, single-container photo indexer under AGPL/commercial licensing, for people who want a private on-hardware archive without Google-Photos-level AI tagging or mobile app polish.

A CDN and edge-computing platform bundling storage, video streaming, DNS and image optimization, aimed at developers and cost-conscious teams as an alternative to larger CDN providers.

A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Subscription per edition, billed annually

Primarily pay-as-you-go per GB of bandwidth/storage (CDN from $0.01/GB standard, volume network from $0.005/GB down to $0.002/GB; Storage from $0.01/GB standard tier, $0.02/GB edge SSD tier; Stream storage from $0.01/GB and CDN from $0.005/GB), with a $1/month account minimum. Bunny Optimizer is a flat $9.50/month per website (unlimited optimizations). No per-request fees. Enterprise-scale volume (above 2PB) requires contacting sales.

Quoted per customer

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

On-premise, Cloud

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

100%

Not checked

60%

Most common complaint

The gap between the free edition and the first paid one is wide: €200 a month

Not checked

Not one tier and not one figure on the pricing page

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

PhotoPrism The gap between the free edition and the first paid one is wide: €200 a month — ask them to answer this in writing before the trial.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.