Verdict
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
A self-hosted, single-container photo indexer under AGPL/commercial licensing, for people who want a private on-hardware archive without Google-Photos-level AI tagging or mobile app polish.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.
Price published
No
Yes
No
No
Billed on
Quoted per customer
Subscription per edition, billed annually
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.
Deployment
Cloud
On-premise, Cloud
Cloud, On-premise
Cloud, On-premise, Hybrid
Free plan
No
Yes
No
No
Free trial
No
No
No
No
Transparency index
0%
100%
Not checked
Not checked
Most common complaint
Not one tier and not one figure on the pricing page
The gap between the free edition and the first paid one is wide: €200 a month
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