Verdict
An API-first, developer-configurable content platform with DAM features, built for enterprise teams (100+ users) with in-house developers, not a low-code tool for non-technical editors.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
Price published
No
No
Yes
No
Billed on
Quoted per customer
Monthly active users
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Deployment
Cloud
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
No
Yes
Free trial
No
No
No
No
Transparency index
10%
30%
Not checked
60%
Most common complaint
No prices, and no explicit confirmation of on-premise on the product page
The MAU model favours occasional users, but there is no figure to verify that with
Not checked
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you