Verdict
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
Yes
No
No
Billed on
Not per user — the vendor states unlimited users and permission groups
Annual licence per edition, not per user
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Monthly active users
Deployment
Cloud
On-premise, Cloud
Cloud, On-premise
Cloud
Free plan
No
Yes
No
No
Free trial
No
No
No
No
Transparency index
20%
100%
Not checked
30%
Most common complaint
The promise not to charge per user is prominent, but there is no figure to compare it against
It is a broader platform than a DAM — some capability has to be built rather than switched on
Not checked
The MAU model favours occasional users, but there is no figure to verify that with