Verdict
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
No
No
No
Yes
Billed on
Not per user — the vendor states unlimited users and permission groups
Depends on configuration; several features are priced separately
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Annual licence per edition, not per user
Deployment
Cloud
Cloud
Cloud, On-premise
On-premise, Cloud
Free plan
No
No
No
Yes
Free trial
No
Yes
No
No
Transparency index
20%
20%
Not checked
100%
Most common complaint
The promise not to charge per user is prominent, but there is no figure to compare it against
Feature-level add-on pricing makes the final figure hard to anticipate before a quote
Not checked
It is a broader platform than a DAM — some capability has to be built rather than switched on