Verdict
A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.
A team file library billed as a flat monthly fee with unlimited users, aimed at organisations where most people only need to download an approved file a few times a month.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
Yes
No
No
Billed on
Not per user — the vendor states unlimited users and permission groups
Flat price per account — users are not a billing unit
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Monthly active users
Deployment
Cloud
Cloud
Cloud, On-premise
Cloud
Free plan
No
No
No
No
Free trial
No
Yes
No
No
Transparency index
20%
70%
Not checked
30%
Most common complaint
The promise not to charge per user is prominent, but there is no figure to compare it against
Storage ceilings are modest next to enterprise platforms, so large video libraries outgrow the tiers quickly
Not checked
The MAU model favours occasional users, but there is no figure to verify that with