PicaJet
Search Build shortlist

Lytho, Pimcore, Plytix, Brandworkz

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Lytho

No

Pimcore

Yes

Plytix

No

Brandworkz

No

Everything else

Lytho
Pimcore
Plytix
Brandworkz
Verdict
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
Price published
No
Yes
Yes
No
Billed on
Team size, product mix and configuration
Annual licence per edition, not per user
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Number of users and the tier selected
Deployment
Cloud
On-premise, Cloud
Cloud
Cloud
Free plan
No
Yes
No
Yes
Free trial
No
No
No
No
Transparency index
10%
100%
Not checked
40%
Most common complaint
The tiers are named but cannot be compared on cost
It is a broader platform than a DAM — some capability has to be built rather than switched on
Not checked
The free tier is named while the cost of the next step is not

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.
Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.