PicaJet
Search Build shortlist

Lytho, Cloudinary, Nextcloud, Kontent.ai

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Lytho

No

Cloudinary

No

Nextcloud

Yes

Kontent.ai

No

Everything else

Lytho
Cloudinary
Nextcloud
Kontent.ai
Verdict
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A self-hosted file-sync and collaboration platform some organisations stretch into asset-library duty; tagging, batch metadata editing and dynamic tag-based collections are still limited or missing.
A headless CMS with a built-in asset library for images and files, not a standalone DAM — it lacks file versioning, rights/expiry management and native video transcoding.
Price published
No
Yes
Yes
No
Billed on
Team size, product mix and configuration
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Subscription per user per year, cheaper at volume
Seats, content types and volume
Deployment
Cloud
Cloud
On-premise, Cloud
Cloud
Free plan
No
Yes
Yes
No
Free trial
No
Yes
No
No
Transparency index
10%
60%
80%
10%
Most common complaint
The tiers are named but cannot be compared on cost
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner
The calculator shows what drives the price without showing the price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Nextcloud It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner — ask them to answer this in writing before the trial.
Kontent.ai The calculator shows what drives the price without showing the price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.