Verdict
A headless CMS with a built-in asset library for images and files, not a standalone DAM — it lacks file versioning, rights/expiry management and native video transcoding.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
Price published
No
No
Yes
Yes
Billed on
Seats, content types and volume
Monthly active users
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
One-off perpetual licence; a cloud subscription is sold separately
Deployment
Cloud
Cloud
Cloud
On-premise
Free plan
No
No
No
No
Free trial
No
No
No
Yes
Transparency index
10%
30%
Not checked
90%
Most common complaint
The calculator shows what drives the price without showing the price
The MAU model favours occasional users, but there is no figure to verify that with
Not checked
The published prices are promotional and dated; list price is roughly double