Verdict
A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
Price published
No
No
No
No
Billed on
Depends on configuration; several features are priced separately
Credits; users are not billed
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Quoted per customer; the licensing model was preserved through the change of owner
Deployment
Cloud
Cloud
Cloud, On-premise
On-premise
Free plan
No
Yes
No
No
Free trial
Yes
Yes
No
No
Transparency index
20%
60%
Not checked
25%
Most common complaint
Feature-level add-on pricing makes the final figure hard to anticipate before a quote
The free tier is described in detail while the paid tiers are named only
Not checked
It changed hands in March 2026, so anything written before that date describes it as an Extensis product