Verdict
A Nordic/European DAM, with optional PIM, aimed at mid-market brand, retail and ecommerce teams wanting fast onboarding without heavy IT involvement, backed by a 30-day no-commitment trial.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A free, self-hosted GPLv3 DAM used by French public-sector, cultural and broadcast institutions with in-house technical staff, now being sunset by its vendor in favor of a paid successor, Phrasea.
Price published
No
No
No
Yes
Billed on
Depends on configuration; several features are priced separately
Credits; users are not billed
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
No licence fee; implementation and support services may be paid
Deployment
Cloud
Cloud
Cloud, On-premise
On-premise
Free plan
No
Yes
No
Yes
Free trial
Yes
Yes
No
No
Transparency index
20%
60%
Not checked
90%
Most common complaint
Feature-level add-on pricing makes the final figure hard to anticipate before a quote
The free tier is described in detail while the paid tiers are named only
Not checked
The product is mid-generation: Phrasea is announced to replace Phraseanet in 2026