Verdict
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A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
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An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
Price published
No
No
Yes
No
Billed on
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Quoted per customer
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
No
Yes
Free trial
No
No
No
No
Transparency index
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0%
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60%
Most common complaint
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Not one tier and not one figure on the pricing page
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The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you