Verdict
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A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A Windows-only photo cataloging tool for large image libraries (50,000+ files), built by a single developer, sold as a one-time perpetual licence instead of a subscription.
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Price published
No
No
No
Yes
Billed on
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Monthly active users
Perpetual licence, no subscription
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Deployment
Cloud, On-premise
Cloud
On-premise
Cloud
Free plan
No
No
No
No
Free trial
No
No
Yes
No
Transparency index
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30%
60%
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Most common complaint
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The MAU model favours occasional users, but there is no figure to verify that with
Windows only, so it is out of the question for a team on Macs
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