Verdict
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A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
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A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Price published
No
No
No
Yes
Billed on
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Monthly active users
No genuine dollar pricing is published. The vendor's package-comparison page lists four tiers: Community Edition (free, open-source, self-hosted), Growth (SaaS, shown only as "Starting at $0 Annually" with a free-trial CTA — no real recurring price disclosed), Advanced and Premium (both "Call for a quote"). No billing unit (per user, per SKU, per asset, per GB) is stated anywhere on the site for the paid tiers.
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Deployment
Cloud, On-premise
Cloud
Cloud, On-premise
Cloud
Free plan
No
No
No
Yes
Free trial
No
No
No
Yes
Transparency index
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30%
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60%
Most common complaint
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The MAU model favours occasional users, but there is no figure to verify that with
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Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price