Verdict
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A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
Price published
No
Yes
No
No
Billed on
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.
Monthly active users
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
No
Yes
Free trial
No
No
No
No
Transparency index
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30%
60%
Most common complaint
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The MAU model favours occasional users, but there is no figure to verify that with
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you