PicaJet
Search Build shortlist

HyperCMS, Brandfolder, Dash, OpenAsset

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

HyperCMS

Yes

Brandfolder

No

Dash

No

OpenAsset

No

Everything else

HyperCMS
Brandfolder
Dash
OpenAsset
Verdict
Not checked
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
A cloud asset library for small-to-mid ecommerce and DTC brands, priced as a flat monthly fee with unlimited users, tiered by storage and downloads.
A project-based DAM for AEC design and architecture firms that syncs with Deltek Vision/Vantagepoint and places tagged project photos directly into InDesign proposals and RFPs.
Price published
No
No
Yes
No
Billed on
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Quoted per customer
Flat price per account; users are unlimited, tier set by storage and downloads
Quoted per customer
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
Not checked
0%
60%
0%
Most common complaint
Not checked
Two tiers with no figure and no trial offered on the page
The tier is capped by download count as well as volume, which is a less familiar unit to budget against
A page titled pricing that contains a benefit calculator instead of prices

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Dash The tier is capped by download count as well as volume, which is a less familiar unit to budget against — ask them to answer this in writing before the trial.
OpenAsset A page titled pricing that contains a benefit calculator instead of prices — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.