Verdict
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
A DAM and PIM platform for mid-sized and enterprise companies with complex product data, not built for small teams.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
No
No
No
No
Billed on
Monthly active users
Quoted per customer; the licensing model was preserved through the change of owner
not disclosed — vendor states pricing is individually configured based on feature scope, integrations, hosting, and services; no per-user/per-GB/flat/credit unit is published
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
Cloud
On-premise
Cloud, On-premise, Hybrid
Cloud, On-premise
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
30%
25%
Not checked
Not checked
Most common complaint
The MAU model favours occasional users, but there is no figure to verify that with
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
Not checked
Not checked