Frontify, Cloudinary, Cloudflare Images, HyperCMS

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Frontify

Cloudinary

Cloudflare Images

HyperCMS

Yes

Everything else

Frontify

Cloudinary

Cloudflare Images

HyperCMS

Verdict

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Not checked

Price published

Yes

Billed on

Monthly active users

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.

Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.

Deployment

Cloud

Cloud, On-premise

Free plan

Yes

Free trial

Yes

Transparency index

30%

60%

Not checked

Most common complaint

The MAU model favours occasional users, but there is no figure to verify that with

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.