Verdict
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A quote-only enterprise DAM (formerly Widen) built on configurable metadata and external sharing portals, for organisations already standardised on the Acquia stack.
A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
No
No
Yes
No
Billed on
Monthly active users
Organisation size, user count, storage volume and feature set
Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
Cloud
Cloud
Cloud
Cloud, On-premise
Free plan
No
No
No
No
Free trial
No
Yes
No
No
Transparency index
30%
20%
Not checked
Not checked
Most common complaint
The MAU model favours occasional users, but there is no figure to verify that with
Cost depends on four variables at once, none of them priced publicly
Not checked
Not checked