FotoWare, Frontify, Plytix, MediaValet

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

FotoWare

Frontify

Plytix

Yes

MediaValet

Everything else

FotoWare

Frontify

Plytix

MediaValet

Verdict

A modular, metadata-heavy DAM aimed at large organisations with IT capacity to manage taxonomy, sold through quote-based pricing with on-prem and private-cloud options.

A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.

Price published

Yes

Billed on

A modular model — you pay for the modules you take

Monthly active users

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Not per user — the vendor states unlimited users and permission groups

Deployment

Cloud

Free plan

Free trial

Transparency index

10%

30%

Not checked

20%

Most common complaint

The pricing page works as a lead form rather than a price list

The MAU model favours occasional users, but there is no figure to verify that with

Not checked

The promise not to charge per user is prominent, but there is no figure to compare it against

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

FotoWare The pricing page works as a lead form rather than a price list — ask them to answer this in writing before the trial.

Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.

MediaValet The promise not to charge per user is prominent, but there is no figure to compare it against — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.