Verdict
A DAM offered as both cloud and on-premise, aimed at small-to-mid teams that want fast metadata-driven search over large asset libraries and want files to stay on their own infrastructure.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
An enterprise PIM, DAM and content management platform, for multi-brand retailers, manufacturers and publishers with multilingual product content.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
Price published
No
No
No
No
Billed on
Annual subscription covering all features, integrations, updates and support
Credits; users are not billed
Not published — quote-only (custom enterprise pricing via demo request; no plans, per-user, or per-GB figures disclosed on site)
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Deployment
Cloud, On-premise
Cloud
Cloud, On-premise
Cloud, On-premise
Free plan
No
Yes
No
No
Free trial
No
Yes
No
No
Transparency index
30%
60%
Not checked
Not checked
Most common complaint
Like the platforms it competes with, it asks for a form submission before naming a price
The free tier is described in detail while the paid tiers are named only
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