PicaJet
Search Build shortlist

Cloudinary, Razuna, Lytho, CELUM

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudinary

No

Razuna

Yes

Lytho

No

CELUM

No

Everything else

Cloudinary
Razuna
Lytho
CELUM
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.
Price published
Yes
Yes
No
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Flat price per account by volume; the vendor states there are no per-user fees
Team size, product mix and configuration
Quoted per customer
Deployment
Cloud
Cloud, On-premise
Cloud
Cloud
Free plan
Yes
Yes
No
No
Free trial
Yes
Yes
No
No
Transparency index
60%
90%
10%
0%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
On-premise is available only in the enterprise tier, whose price is not published
The tiers are named but cannot be compared on cost
The pricing page contains neither tiers nor figures

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.
Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.