PicaJet
Search Build shortlist

Cloudinary, Frontify, Air, Razuna

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudinary

No

Frontify

No

Air

No

Razuna

Yes

Everything else

Cloudinary
Frontify
Air
Razuna
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.
Price published
Yes
No
No
Yes
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Monthly active users
Credits; users are not billed
Flat price per account by volume; the vendor states there are no per-user fees
Deployment
Cloud
Cloud
Cloud
Cloud, On-premise
Free plan
Yes
No
Yes
Yes
Free trial
Yes
No
Yes
Yes
Transparency index
60%
30%
60%
90%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The MAU model favours occasional users, but there is no figure to verify that with
The free tier is described in detail while the paid tiers are named only
On-premise is available only in the enterprise tier, whose price is not published

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Frontify The MAU model favours occasional users, but there is no figure to verify that with — ask them to answer this in writing before the trial.
Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.