PicaJet
Search Build shortlist

Cloudinary, Excire, Razuna, Contentstack

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudinary

No

Excire

Yes

Razuna

Yes

Contentstack

No

Everything else

Cloudinary
Excire
Razuna
Contentstack
Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
AI-assisted photo search and culling software for photographers with large local archives, sold as a one-time purchase that runs without uploading files to the cloud.
A flat-fee-per-account DAM and MAM with a free 500GB/5-user tier and unlimited paid users, for teams willing to pilot without much recent independent review evidence.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
Price published
Yes
No
Yes
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
One-off purchase, no subscription
Flat price per account by volume; the vendor states there are no per-user fees
Quoted per customer
Deployment
Cloud
On-premise
Cloud, On-premise
Cloud
Free plan
Yes
No
Yes
Yes
Free trial
Yes
Yes
Yes
No
Transparency index
60%
60%
90%
30%
Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
The amount is not on the product page — it lives on the reseller’s storefront
On-premise is available only in the enterprise tier, whose price is not published
A free start exists, but the terms for moving to a paid tier are not on the page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.
Excire The amount is not on the product page — it lives on the reseller’s storefront — ask them to answer this in writing before the trial.
Razuna On-premise is available only in the enterprise tier, whose price is not published — ask them to answer this in writing before the trial.
Contentstack A free start exists, but the terms for moving to a paid tier are not on the page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.