Verdict
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
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A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
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Price published
Yes
Yes
No
No
Billed on
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.
Monthly active users
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Deployment
Cloud
Cloud
Cloud
Cloud, On-premise
Free plan
Yes
No
No
No
Free trial
Yes
No
No
No
Transparency index
60%
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30%
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Most common complaint
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
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The MAU model favours occasional users, but there is no figure to verify that with
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