PicaJet
Search Build shortlist

Cloudflare Images, Brandworkz, HyperCMS, Optimizely

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Cloudflare Images

No

Brandworkz

No

HyperCMS

Yes

Optimizely

No

Everything else

Cloudflare Images
Brandworkz
HyperCMS
Optimizely
Verdict
A cloud service for storing, resizing, optimizing and delivering images via API and CDN, aimed at developers building web and mobile apps that handle images at scale.
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.
Price published
Yes
No
No
No
Billed on
Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.
Number of users and the tier selected
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Quoted per customer
Deployment
Cloud
Cloud
Cloud, On-premise
Cloud
Free plan
No
Yes
No
No
Free trial
No
No
No
No
Transparency index
Not checked
40%
Not checked
0%
Most common complaint
Not checked
The free tier is named while the cost of the next step is not
Not checked
Not one tier and not one figure on the pricing page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.