CELUM, Plytix, MediaValet, Cloudinary

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

CELUM

Plytix

Yes

MediaValet

Cloudinary

Yes

Everything else

CELUM

Plytix

MediaValet

Cloudinary

Verdict

An enterprise DAM bundled with workflow and creative-review tools, aimed at mid-to-large manufacturing and consumer brands needing deep Adobe/PIM/CMS/e-shop integration and partner-led setup.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A cloud DAM billed by storage and configuration rather than seat count, aimed at agencies and distributed marketing teams with large or growing user bases where per-seat pricing would balloon.

A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.

Price published

Yes

Billed on

Quoted per customer

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Not per user — the vendor states unlimited users and permission groups

Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth

Deployment

Cloud

Free plan

Yes

Free trial

Yes

Transparency index

Not checked

20%

60%

Most common complaint

The pricing page contains neither tiers nor figures

Not checked

The promise not to charge per user is prominent, but there is no figure to compare it against

Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

CELUM The pricing page contains neither tiers nor figures — ask them to answer this in writing before the trial.

MediaValet The promise not to charge per user is prominent, but there is no figure to compare it against — ask them to answer this in writing before the trial.

Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.