Verdict
An enterprise brand-asset DAM built for controlled distribution to many consumers of assets, that needs a permanently staffed administrator and slows down on large files.
A peer-to-device photo sync and library tool for individuals and families with photos spread across computers, phones and tablets who want them synced without uploading to a public cloud.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
Price published
No
No
No
No
Billed on
Modular packages, quoted per customer
Personal, Family and Business plans; no amounts on the page
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Deployment
Cloud
On-premise, Cloud
Cloud, On-premise
Cloud, On-premise
Free plan
No
No
No
Yes
Free trial
No
Yes
No
No
Transparency index
0%
50%
Not checked
60%
Most common complaint
No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call
Three plans are named and none is priced on the pricing page
Not checked
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you