Verdict
An enterprise brand-asset DAM built for controlled distribution to many consumers of assets, that needs a permanently staffed administrator and slows down on large files.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
An on-premise DAM known for deep metadata and search, for existing Portfolio users who size and maintain their own server, now under Axle AI ownership after a March 2026 acquisition.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
No
No
No
Billed on
Modular packages, quoted per customer
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Quoted per customer; the licensing model was preserved through the change of owner
Monthly active users
Deployment
Cloud
Cloud, On-premise
On-premise
Cloud
Free plan
No
No
No
No
Free trial
No
No
No
No
Transparency index
0%
Not checked
25%
30%
Most common complaint
No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call
Not checked
It changed hands in March 2026, so anything written before that date describes it as an Extensis product
The MAU model favours occasional users, but there is no figure to verify that with