Brandworkz, Pics.io, Lytho, NetX

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandworkz

Pics.io

Lytho

NetX

Yes

Everything else

Brandworkz

Pics.io

Lytho

NetX

Verdict

A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.

A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.

A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.

A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.

Price published

Yes

Billed on

Number of users and the tier selected

Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)

Team size, product mix and configuration

Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.

Deployment

Cloud

Cloud, On-premise, Hybrid

Free plan

Yes

Free trial

Transparency index

40%

Not checked

10%

Not checked

Most common complaint

The free tier is named while the cost of the next step is not

Not checked

The tiers are named but cannot be compared on cost

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandworkz The free tier is named while the cost of the next step is not — ask them to answer this in writing before the trial.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.