Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
Free, open-source, cross-platform photo cataloging software for large RAW libraries, with tagging, geotagging and duplicate detection, meant to pair with a separate RAW editor.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.
Price published
No
Yes
No
No
Billed on
Number of users and the tier selected
Free software, no licence fee
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.
Deployment
Cloud
On-premise
Cloud, On-premise
Cloud, On-premise, Hybrid
Free plan
Yes
Yes
No
No
Free trial
No
No
No
No
Transparency index
40%
100%
Not checked
Not checked
Most common complaint
The free tier is named while the cost of the next step is not
It has no collaboration, permissions or approvals by design
Not checked
Not checked