Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A DAM, PIM-adjacent and brand-portal platform for large multi-brand enterprises (Michelin, Decathlon, Bayer-scale customers), quote-priced and built around a dedicated admin who configures it.
An open-source DAM, CMS, and PIM platform combining asset, content, and product management for mid-to-large enterprises in banking, insurance, and retail.
Price published
No
No
No
No
Billed on
Number of users and the tier selected
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Quoted per customer
Cloud service: billed by storage capacity (GB) plus which optional modules you select; user accounts are unlimited/uncapped. No public price list — pricing is obtained via a configurator/calculator or by requesting a quote. On-premise/hosted deployments use Free, Standard, and Enterprise license editions (feature-gated), also quote-only. A non-commercial Free Edition exists with no disclosed price.
Deployment
Cloud
Cloud, On-premise
Cloud
Cloud, On-premise
Free plan
Yes
No
No
No
Free trial
No
No
No
No
Transparency index
40%
Not checked
0%
Not checked
Most common complaint
The free tier is named while the cost of the next step is not
Not checked
Neither tiers nor ranges — only a form and a demo
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