Verdict
A brand-guidelines and asset portal for mid-market marketing teams, with a genuine free tier that covers a branded guidelines page but not the full asset library or workflow tools.
A disk-native photo cataloguer and batch editor sold as a one-off perpetual licence, for photographers with large libraries who don't need Lightroom/Capture One-level RAW editing.
An enterprise PIM, DAM and content management platform, for multi-brand retailers, manufacturers and publishers with multilingual product content.
A cloud service for storing, resizing, optimizing and delivering images via API and CDN, aimed at developers building web and mobile apps that handle images at scale.
Price published
No
Yes
No
Yes
Billed on
Number of users and the tier selected
One-off perpetual licence; a cloud subscription is sold separately
Not published — quote-only (custom enterprise pricing via demo request; no plans, per-user, or per-GB figures disclosed on site)
Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.
Deployment
Cloud
On-premise
Cloud, On-premise
Cloud
Free plan
Yes
No
No
No
Free trial
No
Yes
No
No
Transparency index
40%
90%
Not checked
Not checked
Most common complaint
The free tier is named while the cost of the next step is not
The published prices are promotional and dated; list price is roughly double
Not checked
Not checked