PicaJet
Search Build shortlist

Brandfolder, Salsify, Cloudinary, Transloadit

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Publishes a price

One of these tells you the order of magnitude before you speak to anyone, and the others do not. That difference sets how long your evaluation takes, whatever the software does.

Brandfolder

No

Salsify

No

Cloudinary

Yes

Transloadit

Yes

Everything else

Brandfolder
Salsify
Cloudinary
Transloadit
Verdict
A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.
Not checked
A developer-facing image and video transformation API and CDN, billed from one pooled credit balance covering storage, transformations and bandwidth together.
Not checked
Price published
No
No
Yes
Yes
Billed on
Quoted per customer
Not disclosed publicly — pricing page routes to Request Demo / Contact Sales only, no tiers, per-SKU/per-user/per-asset pricing, or plan names shown
Credits: one credit is 1,000 transformations, or 1 GB of storage, or 1 GB of video bandwidth
GB of data processed per month (combined input + output file size); paid tiers also gate priority processing slots, collaborator seats, and max file size. Overage on the paid Startup tier billed at $1.80/GB. Enterprise tier is custom/quote-based tiered pricing with whitelabeling.
Deployment
Cloud
Cloud
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
Yes
No
Transparency index
0%
Not checked
60%
Not checked
Most common complaint
Two tiers with no figure and no trial offered on the page
Not checked
Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price
Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Cloudinary Prices are published for the API but not for the DAM, so the product being compared with a DAM still has no price — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.