PicaJet
Search Build shortlist

Brandfolder, Nextcloud, Optimizely, Piwigo

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

No

Nextcloud

Yes

Optimizely

No

Piwigo

Yes

Everything else

Brandfolder
Nextcloud
Optimizely
Piwigo
Verdict
Not checked
Not checked
Not checked
Not checked
Price published
No
Yes
No
Yes
Billed on
Quoted per customer
Subscription per user per year, cheaper at volume
Quoted per customer
Flat price per account by storage; users are unlimited
Deployment
Cloud
On-premise, Cloud
Cloud
On-premise, Cloud
Free plan
No
Yes
No
Yes
Free trial
No
No
No
Yes
Transparency index
0%
80%
0%
100%
Most common complaint
Two tiers with no figure and no trial offered on the page
It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner
Not one tier and not one figure on the pricing page
A ten per cent price rise is announced for 1 September 2026

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.
Nextcloud It is a file platform with DAM features rather than a DAM: asset-level metadata and rights are thinner — ask them to answer this in writing before the trial.
Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.
Piwigo A ten per cent price rise is announced for 1 September 2026 — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.