Brandfolder, Bynder, Cloudflare Images, NetX

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Brandfolder

Bynder

Cloudflare Images

NetX

Yes

Everything else

Brandfolder

Bynder

Cloudflare Images

NetX

Verdict

A polished, search-first brand asset DAM sold standalone under Smartsheet ownership, priced for mid-market and enterprise budgets around a $24,700/year median contract.

An enterprise brand-asset DAM built for controlled distribution to many consumers of assets, that needs a permanently staffed administrator and slows down on large files.

A cloud service for storing, resizing, optimizing and delivering images via API and CDN, aimed at developers building web and mobile apps that handle images at scale.

A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.

Price published

Yes

Billed on

Quoted per customer

Modular packages, quoted per customer

Storage ($5 / 100,000 images stored / month), delivery ($1 / 100,000 images delivered / month), and transformations (first 5,000 unique transformations/month free, then $0.50 / 1,000 unique transformations/month). A unique transformation is billed per distinct parameter combination (e.g. same image at 100x100 and 200x200 counts as two). Storage/delivery charges apply only to images hosted in Cloudflare Images; transforming externally-hosted images is billed only under transformations.

Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.

Deployment

Cloud

Cloud, On-premise, Hybrid

Free plan

Free trial

Transparency index

Not checked

Most common complaint

Two tiers with no figure and no trial offered on the page

No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Brandfolder Two tiers with no figure and no trial offered on the page — ask them to answer this in writing before the trial.

Bynder No figure anywhere on the pricing page, so the order of magnitude is unknowable before a call — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.