Air, Plytix, Lytho, Pimcore

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Air

Plytix

Lytho

Pimcore

Yes

Everything else

Air

Plytix

Lytho

Pimcore

Verdict

A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.

An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.

Price published

Yes

Billed on

Credits; users are not billed

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Team size, product mix and configuration

Annual licence per edition, not per user

Deployment

Cloud

On-premise, Cloud

Free plan

Yes

Free trial

Yes

Transparency index

60%

Not checked

10%

100%

Most common complaint

The free tier is described in detail while the paid tiers are named only

Not checked

The tiers are named but cannot be compared on cost

It is a broader platform than a DAM — some capability has to be built rather than switched on

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.