Verdict
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A self-hosted, permission-based photo/video catalog with album hierarchies, tagging and a large plugin ecosystem, for archives and small orgs willing to maintain their own server as the library grows.
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
An open-licence, self-hosted DAM for teams with in-house server admin capability, trading a free licence for the time to run upgrades, tune dependencies and troubleshoot it themselves.
Price published
No
Yes
No
No
Billed on
Credits; users are not billed
Flat price per account by storage; users are unlimited
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Self-hosted: no licence fee. Hosted: a user ceiling per tier
Deployment
Cloud
On-premise, Cloud
Cloud, On-premise
Cloud, On-premise
Free plan
Yes
Yes
No
Yes
Free trial
Yes
Yes
No
No
Transparency index
60%
100%
Not checked
60%
Most common complaint
The free tier is described in detail while the paid tiers are named only
A ten per cent price rise is announced for 1 September 2026
Not checked
The free route is genuinely free of licence fees but moves hosting, upgrades and support onto you