Air, Lytho, Plytix, IMatch

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Air

Lytho

Plytix

IMatch

Yes

Everything else

Air

Lytho

Plytix

IMatch

Verdict

A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.

A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.

A combined PIM and DAM platform for managing product data and media, built for SMB and mid-market ecommerce brands, manufacturers, and agencies.

A Windows-only photo cataloging tool for large image libraries (50,000+ files), built by a single developer, sold as a one-time perpetual licence instead of a subscription.

Price published

Yes

Billed on

Credits; users are not billed

Team size, product mix and configuration

Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).

Perpetual licence, no subscription

Deployment

Cloud

On-premise

Free plan

Yes

Free trial

Yes

Transparency index

60%

10%

Not checked

60%

Most common complaint

The free tier is described in detail while the paid tiers are named only

The tiers are named but cannot be compared on cost

Not checked

Windows only, so it is out of the question for a team on Macs

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.

Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.

IMatch Windows only, so it is out of the question for a team on Macs — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.