PicaJet
Search Build shortlist

Air, Filestack, Lytho, Pimcore

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Air

No

Filestack

No

Lytho

No

Pimcore

Yes

Everything else

Air
Filestack
Lytho
Pimcore
Verdict
A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.
A file upload, transformation, and delivery API with a drop-in picker for 20+ sources, for developers adding file handling to web and mobile apps.
A combined creative-operations platform pairing brand-portal DAM with proofing and approval workflows, for in-house teams that want both under one roof rather than a DAM-only search specialist.
An open-source PHP/Symfony platform unifying PIM, DAM, CMS and MDM on one codebase, for teams with in-house developers or an integrator partner rather than a marketing team wanting to self-serve.
Price published
No
Yes
No
Yes
Billed on
Credits; users are not billed
Monthly subscription tiers with bundled resource allowances (bandwidth in GB, uploads counted per file, transformations per file/image operation, storage in GB, number of team members), plus per-unit overage fees once a tier's allowance is exceeded (e.g. Start plan overage is $0.2/GB bandwidth).
Team size, product mix and configuration
Annual licence per edition, not per user
Deployment
Cloud
Cloud
Cloud
On-premise, Cloud
Free plan
Yes
No
No
Yes
Free trial
Yes
No
No
No
Transparency index
60%
Not checked
10%
100%
Most common complaint
The free tier is described in detail while the paid tiers are named only
Not checked
The tiers are named but cannot be compared on cost
It is a broader platform than a DAM — some capability has to be built rather than switched on

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.
Lytho The tiers are named but cannot be compared on cost — ask them to answer this in writing before the trial.
Pimcore It is a broader platform than a DAM — some capability has to be built rather than switched on — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.