Air, Filestack, Aprimo, NetX

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Air

Filestack

Aprimo

NetX

Yes

Everything else

Air

Filestack

Aprimo

NetX

Verdict

A visually organized, board-based DAM for photo/image-heavy creative and marketing teams, with a genuinely usable free tier and a history of shifting, steep paid-tier pricing.

A file upload, transformation, and delivery API with a drop-in picker for 20+ sources, for developers adding file handling to web and mobile apps.

An enterprise marketing-work-management platform with a bundled, AI-tagged DAM, for large brand organisations able to staff a multi-month rollout and a budget well past the list price.

A digital asset management platform for enterprises, agencies, museums, and nonprofits, paired with in-house consulting and data-migration services.

Price published

Yes

Billed on

Credits; users are not billed

Monthly subscription tiers with bundled resource allowances (bandwidth in GB, uploads counted per file, transformations per file/image operation, storage in GB, number of team members), plus per-unit overage fees once a tier's allowance is exceeded (e.g. Start plan overage is $0.2/GB bandwidth).

Chosen products and number of users

Not disclosed publicly. Plans are differentiated by number of admin users, storage (TB), and number of portals (e.g. Essential: 5 admin users/1TB; Signature: 20 admin users/2TB/3 portals; Premium: 50 admin users/5TB/5 portals); exact per-unit or per-tier prices are not published, visitors must request a consult.

Deployment

Cloud

Cloud, On-premise, Hybrid

Free plan

Yes

Free trial

Yes

Transparency index

60%

Not checked

10%

Not checked

Most common complaint

The free tier is described in detail while the paid tiers are named only

Not checked

A modular line-up means the total is assembled from several unknowns

Not checked

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

Air The free tier is described in detail while the paid tiers are named only — ask them to answer this in writing before the trial.

Aprimo A modular line-up means the total is assembled from several unknowns — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.