Verdict
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.
Free, open-source, cross-platform photo cataloging software for large RAW libraries, with tagging, geotagging and duplicate detection, meant to pair with a separate RAW editor.
A DAM, PIM-adjacent and brand-portal platform for large multi-brand enterprises (Michelin, Decathlon, Bayer-scale customers), quote-priced and built around a dedicated admin who configures it.
Price published
No
Yes
Yes
No
Billed on
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)
Free software, no licence fee
Quoted per customer
Deployment
Cloud, On-premise
Cloud
On-premise
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
No
No
Transparency index
Not checked
Not checked
100%
0%
Most common complaint
Not checked
Not checked
It has no collaboration, permissions or approvals by design
Neither tiers nor ranges — only a form and a demo