Verdict
An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.
A digital asset management platform layered on Google Drive (or S3/Dropbox), for marketing, creative, and e-commerce teams organizing and sharing brand assets in place.
Free, open-source, cross-platform photo cataloging software for large RAW libraries, with tagging, geotagging and duplicate detection, meant to pair with a separate RAW editor.
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
Price published
No
Yes
Yes
No
Billed on
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Flat monthly/annual subscription per plan tier (tiers differ by included user count and storage cap), plus per-additional-teammate add-on fee ($15-25/mo depending on plan) and optional paid feature add-ons (custom fields, watermarking, branding, API, CSV import, Okta SSO, etc.)
Free software, no licence fee
Monthly active users
Deployment
Cloud, On-premise
Cloud
On-premise
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
No
No
Transparency index
Not checked
Not checked
100%
30%
Most common complaint
Not checked
Not checked
It has no collaboration, permissions or approvals by design
The MAU model favours occasional users, but there is no figure to verify that with