Verdict
Not checked
A brand-management platform built around a single, always-current source of truth for guidelines, logos and templates, aimed at brand teams working with internal staff and external agencies.
An enterprise headless CMS and composable DXP for developer-led teams needing multi-channel content delivery, with a native asset-management module that's newer and thinly reviewed.
Not checked
Price published
No
No
No
Yes
Billed on
No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.
Monthly active users
Quoted per customer
Tiered plans priced by SKU (product) count, not by user seat — all plans include unlimited user seats. Each tier also caps monthly AI credits, API calls/hour, and DAM file storage + CDN traffic (GB/month). Standard is free (500 SKUs, 50GB storage); Pro is $499/mo (50,000 SKUs, 750GB storage); Enterprise is custom/quote-only (unlimited SKUs, custom storage). Optional flat-fee add-ons (Product Feeds $300/mo, Brand Portals $300/mo, Product Data Sheets $200/mo) and one-time onboarding fees ($0 / $3,000 / custom).
Deployment
Cloud, On-premise
Cloud
Cloud
Cloud
Free plan
No
No
Yes
No
Free trial
No
No
No
No
Transparency index
Not checked
30%
30%
Not checked
Most common complaint
Not checked
The MAU model favours occasional users, but there is no figure to verify that with
A free start exists, but the terms for moving to a paid tier are not on the page
Not checked