Adobe Experience Manager Assets, Filestack, IntelligenceBank, Optimizely

Side by side on what we have verified on each vendor’s own pages. Where a fact was not checked, the table says so rather than leaving a blank that reads as “no”.

What decides it · Runs on your own servers

If the files genuinely cannot leave your infrastructure, this is not a close race — the platforms marked No below should not be on the call at all.

Adobe Experience Manager Assets

Yes

Filestack

IntelligenceBank

Optimizely

Everything else

Adobe Experience Manager Assets

Filestack

IntelligenceBank

Optimizely

Verdict

An enterprise DAM module within Adobe Experience Manager, for large organizations managing thousands to millions of brand assets across marketing channels.

A file upload, transformation, and delivery API with a drop-in picker for 20+ sources, for developers adding file handling to web and mobile apps.

A compliance-focused DAM with built-in audit trails and multi-stage approval workflows, aimed at regulated industries like pharma, finance, insurance and franchise/multi-brand marketing teams.

A DAM module bundled inside the Optimizely CMS/Content Marketing Platform/DXP, for teams already on Optimizely who don't need best-of-breed asset management, bulk operations, or metadata governance.

Price published

Yes

Billed on

No public price list; sales quote required for both packages (Prime and Ultimate). Adobe's own on-premise product description sheet lists separate license metrics per component — AEM Assets itself is licensed 'Per Instance', 'Users' are licensed 'Per User', Brand Portal is licensed 'Per Brand Portal User', and Dynamic Media/Personalized Media are licensed by 'Page Views per month' — so billing is multi-metric and only available via custom quote, not a single flat per-user or per-GB rate.

Monthly subscription tiers with bundled resource allowances (bandwidth in GB, uploads counted per file, transformations per file/image operation, storage in GB, number of team members), plus per-unit overage fees once a tier's allowance is exceeded (e.g. Start plan overage is $0.2/GB bandwidth).

Package, number and type of users, storage and add-ons

Quoted per customer

Deployment

Cloud, On-premise

Cloud

Free plan

Free trial

Transparency index

Not checked

30%

Most common complaint

Not checked

Only the floor of the base package is published; everything else is quoted

Not one tier and not one figure on the pricing page

“Not checked” means exactly that: we have not verified it, not that the platform lacks it. Every other value was read off the vendor’s own pages on the date shown on each platform page.

What to ask on the demo

One question per platform, drawn from what actually goes wrong with it — not a generic checklist. Vendors run the demo; this hands the agenda back to you.

IntelligenceBank Only the floor of the base package is published; everything else is quoted — ask them to answer this in writing before the trial.

Optimizely Not one tier and not one figure on the pricing page — ask them to answer this in writing before the trial.

No email required — the page prints as it stands.